Friday, April 30, 2010
Why Facebook Marketing Slaps Twitter Marketing In the Face | Search Engine Journal:
- "Huge Penetration: As the search volume Insights charts show, Facebook is more popular, and Twitter marketing is stagnant.
- Reliable Stats: Facebook’s built-in engagement stats rock, they tell you what FB cares about, and they won’t just disappear any old day like a third party Twitter app might.
- Ad Integration & Targeting: Facebook ads are a powerful synergistic way to add power to your FB page, and their targeting ability ROCKS.
- Mainstream Appeal: Facebook is multimedia – pictures and video – and if you didn’t notice, people like TV better than books. Facebook is more engaging and intuitive for normal people. (No, geeks are not normal people)
- Braslow’s Hierarchy of Awesomeness (see below): This classic marketing framework I created two weeks ago demonstrates the importance of brand. It’s easier to brand with Facebook than Twitter. Branding is key in red oceans because it’s the only thing your competitors can’t copy."
Thursday, April 29, 2010
Wednesday, April 28, 2010
Tuesday, April 27, 2010
Sessions by Track | DrupalCon San Francisco 2010 & This Week in Drupal SEO News | Volacci & Conversion Rate Optimization (CRO) for Drupal | DrupalCon San Francisco 2010 & split_test | drupal.org: "Work on this module has been discontinued in favor of Multivariate module, which has a D6 version." & Google Website Optimizer | drupal.org & How To: Getting Started with Google's Website Optimizer
Friday, April 23, 2010
Thursday, April 22, 2010
Wednesday, April 21, 2010
Tuesday, April 20, 2010
Monday, April 19, 2010
Tagmap | drupal.org: This module is part of a package of modules being developed by Jefferson Institute. These modules are meant to serve as tools for data visualization:
- Timelinemap - It allows you to load one or more data sets onto both a map and a timeline simultaneously. Only items in the visible range of the timeline are displayed on the map. Timeline Map displays data represented in the timeline as markers on Google map.
- KML content type - Users can attach .kml files to a node (with upload module), which in turn is displayed through the Google Earth API. If a user attaches several .kml files it is possible to choose between them via a drop-down box.
- Google Visualization API - It uses Google Visualization API to display different types of charts. Pie, Bar, Column, Gauge, GeoMap, IntensityMap, Area, MotionChart and Scatter plot are supported at the moment.
- Importer - Imports data in the database, handles batch upload of .zip files and connection of those files to the appropriate data in the created table.
Google Visualization API Data Sources and Tools Gallery - Google Chart Tools / Interactive Charts (aka Visualization API) - Google Code:
- Google Server Side Data Source Java Library (Data Source Library) - The Google Data Source Java library makes it easy to implement a data source. Because the library implements the Google Visualization API wire protocol and query language you need write only the code needed to make your data available to the library in the form of a data table. Even this task is made easier by the provision of abstract classes and helper functions. Source code available at http://code.google.com/p/google-visualization-java/
- Google visualization python (Data Source Library) - This project is a helper python library for providers who want to implement a data source for visualizations built on the Google Visualization API. Source code available at http://code.google.com/p/google-visualization-python/
- Google Web Toolkit (GWT) Visualization Library (Productivity Tool) - A set of GWT libraries that let you use existing visualizations and write new ones in Java. Classes for many Google visualizations have already been written and are included in the GWT library. Visualizations by Google that are already implemented in GWT are marked 'GWT Integrated' in the visualization gallery. Source code available at http://code.google.com/p/gwt-google-apis/downloads/list
- Google Spreadsheets (Data Source) - The Google Visualization API provides access to Google Spreadsheet data from within a Gadget. This allows a Gadget to use web-based, collaborative spreadsheets as a data source.
- CHARTle.net (Productivity Tool and Visualization Website) - A tool and visualization destination site for easily creating charts through a WYSIWYG interface. Edit chart options through a user-friendly UI and publish them on the CHARTle.net site or elsewhere.
- Google Secure Data Connector (Productivity & Security Tool) - Google Secure Data Connector (SDC) enables you to use Google visualization gadgets on secure data behind a firewall. SDC will protect your data when used by a visualization hosted outside your firewall. Source code available at http://code.google.com/securedataconnector/download.html
- Annotated-timeline-for-rails (Productivity Tool) - This is a Rails plugin for the Annotated Timeline visualization. Source code available at http://github.com/mcommons/annotatedtimeline-for-rails/tree/master
- MC-Google_Visualization (Data Source Library) - This is a PHP server-side library you can use to implement a Visualization API data source for MySQL, SQLite, and PostgreSQL database engines using PDO. Source code available at http://code.google.com/p/mc-goog-visualization/
- bortosky-google-visualization (Data Source Library) - This is a helper library to create a Google Visualization API Datatable for .NET users. Source code available at http://code.google.com/p/bortosky-google-visualization/
- GV Streamer (Data Source Library) - GV Streamer is a server-side tool that can convert data from different sources into valid query responses to Google Visualizations. GV Streamer supports several languages (for example, PHP, Java, .NET) and several raw data sources (for example, MySql).
- AJAX APIs Playground (Productivity Tool) - An interactive web application including sample code for the Visualization API. With this tool developers can quickly create their own versions of visualizations based on sample code, and quickly run and test them online. Source code available at http://code.google.com/p/google-ajax-examples/
- GVis - Google Visualization API Simplification Layer (Productivity Tool) - A tool to simplify creation and data input for Google Visualization API charts. Source code available at http://code.google.com/p/gvis/
- Visualization Toolbar (Visualization Helper) - A toolbar you can add to any visualization to enable your users to export the data as CSV, HTML, an iGoogle component, or an embeddable iFrame gadget.
- Eclipse Rich AJAX Platform (RAP) Visualization Wrappers (Productivity Tool) - 10 visualization wrappers for the Eclipse Rich AJAX Platform (RAP): Motion Chart, Line Chart, Scatter Chart, GeoMap (partial), Pie Chart, Column Chart, Bar Chart, Area Chart, Gauge, and Annotated Timeline. Source code available at http://www.eclipse.org/rap/
- TracGViz (Productivity Tool) - TracGViz is a free and open source tool that provides components so that Trac will be able to use Visualization gadgets as well implements data managed by Trac as a Google Visualization API data source. Source code available at http://mac.softpedia.com/progDownload/TracGViz-Download-58517.html
- vis-table (Data Source) - A library implementing a Google Visualization datasource in PHP. It has three main parts. The datatable implementation itself, the query language parser, and the formatters. Source code available at http://code.google.com/p/vis-table/source/browse
- Google Datasource Implementation in Oracle PL/SQL (Data Source) - An Oracle PL/SQL package that enables Oracle to server Data Sources directly from the database. So basically you can use any Oracle query as a base Datasource (the package will return a JSON file with the data). It has almost-full support for the Google Query Language. Source code available at http://code.google.com/p/oragoods/source/browse
Google launches Data Explorer - Gapminder.org & Google Spreadsheets Adds Gadgets, a Directory of Features & Getting Started with Spreadsheets Gadgets - Google Spreadsheets APIs and Tools - Google Code & Gadget list : Gadgets - Google Docs Help & Map : Gadgets - Google Docs Help & Google Chart Tools - Should I use an image chart or an interactive chart?
Sunday, April 18, 2010
Drupalversity | groups.drupal.org: "LMS (http://en.wikipedia.org/wiki/Learning_management_system#Systems,, http://en.wikipedia.org/wiki/JoomlaLMS) & SCORM (http://en.wikipedia.org/wiki/SCORM, http://drupal.org/project/scorm, http://groups.drupal.org/scorm) & Registry (http://en.wikipedia.org/wiki/ADL_Registry)" & Drupal in Education Handbook & The Drupal Cookbook (for beginners) | drupal.org
Friday, April 16, 2010
Drupal CMS Pros and Cons | Top Website Guide to Design Marketing Development: "I believe one of the largest mistakes new website owners make in 2010 is to choose a basic and less powerful CMS like WordPress, simply because they don’t know or haven’t been exposed to Drupal. You can create a better site with more visual design and make it a lot easier for your visitors to find content if you choose Drupal. For sites at the $2,000 level and above, I would build in Drupal over all other choices, except maybe Joomla." - Excerpt from eBook for beginners.
Thursday, April 15, 2010
Wednesday, April 14, 2010
Need for Speed: Google Adds Load Time to Algorithm: "Increasing site speed can have a significant effect on a company's bottom line. A Shopzilla case study showed that when a website sped up by 5 seconds after a redesign, there was a 25% increase in page views, a 7-12% increase in revenue, and a 50% reduction in hardware. More examples have shown that faster websites have more queries and visits per user, while slower websites have less searches as well as negative long-term effects -- users remember the lagging site and are reluctant to visit it even after load times have increased."
Sunday, April 11, 2010
Saturday, April 10, 2010
Thursday, April 08, 2010
SearchFest 2010 Session Recaps and Presentation Decks Available Online - EngineWorks: "Available now on the Search Engine Marketing Professionals of Portland (SEMpdx) Web site are live blog recaps of panel presentations to anyone interested in gleaning insight into the valuable information that was delivered throughout the day. Also available on the association’s Web site, through a password-protected page for SEMpdx members, are the PowerPoint Presentation slides from each informative panel session."
Wednesday, April 07, 2010
Monday, April 05, 2010
Paul Sterling on Umbraco vs. DNN: "While both are frameworks in the sense that they can be used as a basis for extension, Umbraco has a more “native” .NET approach in that .NET controls (user controls, custom controls, and the like) can be used “as is” either via Umbraco macros or inline in your markup without any special consideration for the framework."