Thursday, January 29, 2009
Friday, January 23, 2009
Thursday, January 22, 2009
Sunday, January 18, 2009
Can I create multiple ads for one set of keywords? - AdWords Help: "You can have up to 50 ads in each ad group. You can use any format offered for AdWords, including text, image, and video ads" (via Inside AdWords: AdWords Optimization Tips: Part 6 - Ad Text: "Test at least two versions of your ad text.")
Friday, January 16, 2009
Wednesday, January 14, 2009
Things You Should Never Do, Part I - Joel on Software: "It's important to remember that when you start from scratch there is absolutely no reason to believe that you are going to do a better job than you did the first time. First of all, you probably don't even have the same programming team that worked on version one, so you don't actually have 'more experience'. You're just going to make most of the old mistakes again, and introduce some new problems that weren't in the original version."
Tuesday, January 13, 2009
Monday, January 12, 2009
Against the Browser's Will: Make Mashups Talk Across Domains: "There are essentially two approaches to get data on a map. The most common way is to manipulate the data dynamically; all mapping solutions allow the user to manipulate the overlays dynamically. However, Yahoo's Maps API supports an additional method: you can create a GeoRSS file and refer to it when the map loads. Passing in a GeoRSS file is the easier of the two solutions—so long as you don't have to deal with cross-domain restrictions." & GeoNames RSS to GeoRSS Converter: "Rss to KML (GoogleEarth) Converter..."
Friday, January 09, 2009
A/B Split Testing with Bryan Eisenberg by elasticpath -- Revver Online Video Sharing Network: "Why every online retailer should be split testing according to best-selling author Bryan Eisenberg Call To Action, Waiting for Your Cat to Bark, Always Be Testing"
Thursday, January 08, 2009
Google AdWords Dynamic Keyword Insertion : SEO Book.com: "Sometimes it may not be practical to create 100 different ads and 100 different groupings. If you have similar terms which can use the same creative description, but you would like to have the title dynamically match searched keywords you can." & How do I use keyword insertion? (tutorial) - AdWords Help Center & adCenter Dynamic Keyword Insertion « Search Marketing Communications
iContact Community - Ask the Marketing Guy: Now I know my A/B Split Tests - iContact Community: "QUESTION: Is there an easy way to conduct A/B Tests through iContact?"
Wednesday, January 07, 2009
4 Reasons Why PPC Is The Best Online Marketing Channel: "Pay Per Click Helps You Find Problems With Your Offering, Promos, or Website"
Tuesday, January 06, 2009
Thursday, January 01, 2009
Official Google Reader Blog: Square is the new round.: "Feed bundles are small sets of feeds related to a topic that you can subscribe to all at once. Historically, these were done 'by hand' by the Reader team, but this just wasn't working out. So we've written a program to make 'bundles' for us – no more manual editing of bundles, and a much richer and interesting set of subscriptions for you to choose from. We've added a bunch of new topic-based bundles for easier feed discovery. Just find the 'Browse for stuff' link in the main navigation pane and look for the 'Browse all bundles' link on the bundles tab. Now, you can learn more than you ever wanted to about NASCAR, yoga or knitting."