Tuesday, November 24, 2009

How to Work with Google Services While Offline: Detailed Overview | Search Engine Journal: "To access all (but one) Google services listed here while not online you will need to install Gears FireFox addon which lets web applications interact naturally with your desktop and stores web data locally in a fully-searchable database."

Saturday, November 21, 2009

Email Marketing - MarketingGenius Resources, Provided by Genius.com & Genius Plug-in 3 for Outlook - Help - User Guide: "As the Genius Plug-in for Outlook embeds unique tracking information in each e-mail, it is not advisable to forward or resend a Genius e-mail. Instead, create templates for commonly used e-mails. Microsoft Support Article ID 258256 describes how to create and use e-mail templates." - Very interesting!

Friday, November 20, 2009

E-mail Marketing Framework | drupal.org: "Plugins for Campaign Monitor and MailChimp are already provided."

Tuesday, November 17, 2009

Twitter for Marketing & PR
Installing & Configuring the Activity Stream Module for Drupal 6.x | BrianStevenson.com & Daily Twitter | drupal.org
Design View - Flashy Graphs Sans Flash: "Let me introduce gRaphael -- Raphael's little brother. While 'Raph' is an all-round vector-drawing guy, gRaphael sticks to what he does best: drawing slick, animated, web-based graphs without the need for Flash." & Design View: "I'm sure some are already chorusing, 'What about using Flash?' Without wanting to delve into the time-honored flame wars of the pros and cons of Flash, there's at least one clear reason for preferring Raphaël/SVG. WebKit has very good support for Raphaël, meaning any Raphaël-based effects you create will work seamlessly for the ever-growing iPhone market. Currently, the iPhone, Android OS, and even Palm's groovy new Pre fail to support Flash in any way, and there are a lack of indications that this will change any time soon."

Monday, November 16, 2009

HOW TO: Measure Social Media ROI
The 7 Harsh Realities of Social Media Marketing Discussion: Inbound Marketers - For Marketing Professionals | LinkedIn:
  1. No one is reading your blog
  2. You’ve got to give (some of) your best stuff away
  3. It will eat your life (if you let it)
  4. Social media hates selling
  5. What they say is a million times more important than what you say
  6. You don’t get to opt out
Inbound Marketers - For Marketing Professionals Group News | LinkedIn: 10 Overlooked Twitter Tweaks That Can Mean Big Things For Your Brand
Lullabot Podcast 80: Top 40 Drupal Modules Revisited | Lullabot: "this time with a list of 50+ 'must have' Drupal modules. Enjoy this epic 2 hour podcast!"
Google Code Blog: Google Analytics API on App Engine Treemap Visualization: All the code has been open sourced on Google Project hosting. I also wrote an article describing how this application works making it easy for developers to use this example as a starting point for new data visualizations and other Google Data projects... For the data retrieval part, this example uses the App Engine Java SDK and the Google Analytics Data Export API Java Client Library to retrieve data from Google Analytics. The example code implements both unsigned AuthSub and registered OAuth authorization methods... For the visualization part, I used the open-sourced Protovis SVG Visualization Library to create the Treemap. This JavaScript library is maintained by the Stanford Visualization Group and excels at creating brand new visualizations from a data set (in this case a boring HTML table). To handle all of the interactions, including rollover, tooltips and slider controls, I used JQuery. Here is the JavaScript source to the visualization part of the sample."

Friday, November 13, 2009

Shape2Earth: Shape2Earth: Getting Started: "does not require the purchase of any additional GIS software or licenses. The only things needed are Shape2Earth, Google Earth, MapWindow GIS (a free and open source program) and the shapefile data you want to view."